THE PROBLEM

ANIMALS ARE DISAPPEARING
IN HUGE NUMBERS. IF THEY GO,
SO WILL WE — AND OUR PLANET.

Our ecosystems sustain every living thing on the planet. And today, they’re collapsing. If we don’t act, right now, every single person on Earth will be threatened by extinction.

Already we’ve lost 70% of animal populations since 1970. Our planet will become a wasteland, devoid of life and unable to feed, nurture, and shelter us.

Animals are critical to our ecosystems: our forests, our seas, our rivers all depend on them. With fewer animals, the climate will become more extreme, and our environment more vulnerable. As animals vanish, our chances of survival grow smaller.

Together we have the power to reverse this crisis. And you can supercharge our efforts by committing to help us.

The clock is ticking — fast.

We’re living in the midst of the sixth mass extinction event. And the scale of the problem is not being fully represented or communicated.

Biodiversity and climate change aren’t two separate problems.  They’re different faces of the same threat. And when one worsens, so does the other. Species are disappearing one hundred times faster than the natural rate – which means that in a single year, we’re losing as many species as we would normally lose in a century.

By 2030, our chance to save the world – and ourselves – will be very slim.

WHAT WE DO DURING THE NEXT 15 YEARS WILL DEFINE THE FUTURE OF EVERY LIVING THING – INCLUDING US.

Our founder Dr. Gerado Ceballos
Award-winning conservation scientist. Universidad Nacional Autónoma de Mexico Stanford University, US National Academy of Sciences Fellow, Guggenheim Fellow.

To stop mass extinction, we need mass support

We already have all the scientific tools, equipment, and knowledge needed to save animals from extinction. What we’re missing is popular support.

To win the attention of millions, we need to act and sound different. The media landscape has changed even more dramatically than the physical landscape. Today, people’s attention is fragmented across an unimaginably vast array of platforms. Just being heard is a huge challenge. Being distinctive is vital.

To win the battle for popular attention, we must be popular. We’re competing with every organisation in the world, in media that are more contested than ever. The only way to make ourselves heard is by creating content that people love.

We must tell a positive story. Most of the messaging around biodiversity and climate is negative, scary, and overwhelming. Hope and action are inseparable: if we want to influence people to act, we need to offer them optimism, encouragement, and positivity.

To create a distinctive, popular, and positive mass movement, we’re building a media property capable of cutting through the noise to win hearts, minds, and headlines: an animated animal army of eco-influencers, voiced by global celebrities, capturing social media feeds with entertaining character-driven campaigns.

And by attracting mass support, we can multiply every dollar you give us. Meaning that every donation we receive will be amplified, dramatically increasing our impact and supercharging our conservation drive.

We’ve got the right team for the job. And you can join them.

Our animal influencers will be backed by an all-star team featuring the world’s best conservationists, philanthropists, and media minds.

Together, we will amplify the power of your donation through a groundbreaking social media engagement campaign, creating a mass movement capable of protecting our last remaining ecosystems and transforming policy for the better.